proximo spirits + beckmann family

proximo spirits + beckmann family

[10] Tequila was known as "mezcal de tequila" until 1893, when tequila makers and the Mexican government dropped "mezcal" from the name. [34][35] With the return of the AVP tour in 2013, the Cuervo Series was not continued. Nutritional Information,", "Jose Cuervo Golden Margarita (12.7% alc. The company, which has offices in the US, Canada, UK, Ireland and Australia, will present its portfolio of spirits at the Expo, highlighting Bushmills Irish whiskey, Jose Cuervo, 1800 and Maestro Dobel Tequila, and Kraken rum. He was the first to package the tequila into damajuanas (rope-encased jugs), where previously they had been stored only in wooden barrels. Domingo Beckmann owns the rest and has a $1 billion fortune. Proximo Spirits, Inc. is a Washington Foreign Profit Corporation filed on May 7, 2008. PROXIMO is a global innovator of quality spirits, creating excitement with every sip. “Plata” or “silver” on the other hand, despite its color being the same as “blanco”, is an aged version of tequila which got decolorized after being kept in barrels for months or years. As of 2013, Proximo distributes approximately 6 million total cases per year.

Both Proximo and Cuervo are controlled by the Beckmann family of Mexico, … Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. From then on, the brand became Jose Cuervo Tequila. "[42], "If you're in the market for boozy Red Hots, Jose Cuervo's Cinge should do the trick. Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. de C.V., said in … We stand in solidarity. Kraken Rum is a Caribbean black spiced rum which is manufactured by a company, Proximo Spirits in Trinidad and Tobago. Extra añejo, which has an even darker color and richer flavor, is 100% blue agave and aged more than three years. Proximo Spirits, with North American headquarters located in Jersey City, NJ, is owned by the Beckmann family, who owns the Cuervo brand portfolio and are sixth-generation descendants of the founding Cuervo family. It is the oldest active distillery in Latin America. Tequila is naturally clear after fermentation and distillation are complete. The company's filing status is listed as Active. [1][7], The blue agave plant has spiked leaves and a round, fleshy core (the piña). Inspired by fresh ingredients born in California. [6] Its varieties, Silver and Reposado, are 100% agave tequilas. PROXIMO is a global innovator of quality spirits. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. Dana Cimilluca, Paul Sonne and Simon Zekaria, Source: Impact Database: Top Ten Brands Worldwide 2011, Tom Kelley, “Songwriter turns to video after big ‘Jose Cuervo’ hit,”, Distilled Spirits Council of the United States, "Flavored Tequilas: Only for the adventurous (or young)", “Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,”, “McCann Wins Cuervo as Tequila Leaves Diageo in U.S.,”, “Diageo Is Said to Be in Talks to Buy Jose Cuervo Tequila Brand From Family,”, “Tequila’s History: 18th & 19th Centuries,”, “At Jose Cuervo, 254-year old tradition reigns,”, “Tequila’s History: 20th & 21st Centuries,”, “Drinking Tequila but Thinking Cognac, Maybe?”, “Diageo ends talks to take control of Jose Cuervo tequila business,”, “Diageo calls time on Jose Cuervo talks,”, “Cuervo: Diageo Split Has Created Better Opportunity,”, "Proximo To Spend $10 Million on Jose Cuervo Cinge Launch", "Review: Jose Cuervo Cinge Cinnamon Flavored Tequila", “Jose Cuervo Launches Tradicional Silver Tequila,”, “Jose Cuervo Platino Tequila. [4] In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. Read More. Silver was launched in 2011.[25]. It reached number 1 on the Billboard country songs chart in 2002. “Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. Clocking in at 35 percent alcohol by volume, this syrupy hooch has about as much in common with tequila as. Platino is 100% agave, handcrafted using a proprietary process in which the steam is recaptured to bring in more flavor before the tequila is chill-filtered. 1800 Tequila is a Mexican brand of tequila owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. [3], In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Añejos have a darker gold color and more flavor contributions from the barrel, as they are typically aged 1 to 3 years in oak barrels. [10], Upon the death of Don Jesús, his wife, Ana González Rubio, inherited La Rojeña and in 1900 married José Cuervo Labastida, head of La Constancia. See Fireball and discussion therein. [22][23][24] It is one of many cinnamon-infused liquors on the market. “Mike is a proven leader with the right skills and experience to lead our most profitable markets,” Juan Domingo Beckmann, CEO of Proximo’s parent company, Becle, S.A.B. Proximo Spirits, Inc. is a Vermont Corporation filed on August 7, 2007. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. [32], In 1979, Jose Cuervo became beach volleyball's first major sponsor. Submit Anonymously November 28, 2016 . [19], Especial Reposado (commonly referred to as "Cuervo Gold") is a blend of reposado and younger tequilas of at least 51% agave, with caramel coloring added to the finished product to give it the gold color, also known as joven tequila. [5][19][12] The occasionally smoky flavors of extra añejo tequilas have been compared to those typically found in brandy and scotch. The distillery was officially founded in 1812. Part of Cuervo was owned by Distribuidora Bega, and, starting in 1979, the other part was owned by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, José Luis Campos, and Heublein Inc.[11], Along with Sauza, Cuervo began to dominate the tequila industry in the 1940s. [19], The Jose Cuervo Express train was opened to visitors in February 2012 to help promote tourist development in the Jalisco area. Proximo Spirits, Inc. has 100 total employees across all of its locations and generates $107.70 million in sales (USD). [13] Agave plants take 10 to 12 years to mature and become ripe, while sugarcane can be harvested every year, so blending the agave spirit with sugarcane spirit is a cheaper method, while using 100% blue agave plant is more expensive. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. [12], In 1989, the Beckmann family sold 45% of Jose Cuervo to International Distillers and Vintners (IDV), a division of Grand Metropolitan PLC. It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[9][26] and awarded the Beverage Tasting Institute's highest rating, Superlative. Instead North American distribution was absorbed by Proximo Spirits, a distributor also owned by the Beckmann family, and performance has improved significantly. The first producer of tequila was Jose Antonio from Jalisco in Mexico who was officially licensed to distribute tequila worldwide during 1758. There are 39 companies in the PROXIMO SPIRITS UK LTD corporate family. After Ana Gonzélez Rubio's death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. 1800 tequila is owned by Beckmann family who is also the owners of Jose Cuervo tequila. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. A diverse portfolio of innovative spirits. Spirits importer Founded in 2007 by the Beckmann family of Mexico, who also own and operate Jose Cuervo. ),", "Jose Cuervo Margarita The Original Mix , Classic", Proof66.com Award Summary for Jose Cuervo Reserva de la Familia, “Beach Volleyball Tour Seeks Lasting Impact,”, “Beach volleyball: Jose Cuervo Series doubles events for 2012 tour,”, “The Business of Professional Beach Volleyball Shows Promise As Final Event of 2013 Approaches,”, “Ad of the Day: Kiefer Sutherland Sells It In Noir for Jose Cuervo,”, https://en.wikipedia.org/w/index.php?title=Jose_Cuervo&oldid=992379190, Food and drink companies established in 1795, Articles with dead external links from February 2020, Articles with permanently dead external links, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, Pre-made margarita, made with Cuervo Gold, Lower calorie pre-made margarita, made with Cuervo Gold, available in Lime and Wild Berry flavors, Pre-made margarita, made with Cuervo Gold and Grand Marnier liqueur, Pre-made margarita that doesn't contain alcohol, available in Lime and Strawberry Lime flavors. [3], Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. [18] It would become Cuervo's first extra añejo offering after the high-end distinction was created in 2005. The Authentic Margarita and Light Margarita varieties contain Cuervo Gold and are 9.95% alcohol by volume. Beckmann Family also imports and distributes the Jose Cuervo Tequila brand. You must be of legal drinking age to enter this website. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. You must be of legal drinking age to enter this website. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. This website uses cookies. The song "Ten Rounds with Jose Cuervo" by country music artist Tracy Byrd documents a man's night drinking Cuervo after his girlfriend breaks up with him. The Beckmann family, owner of Casa Cuervo, has pulled its $1 billion initial public offering from the Mexican stock exchange because of market uncertainty. This website uses cookies. The lyric is, "The Cuervo Gold / The fine Colombian / Make tonight a wonderful thing. [6], In order for a spirit to be called tequila, it must come from the blue agave plant, a species found only in Jalisco and four nearby regions in central Mexico. PROXIMO SPIRITS UK LTD is located in LONDON, United Kingdom and is part of the Beer, Wine & Distilled Spirits Wholesalers Industry. [18] It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[26] and on a list of the 18 best tequilas in the world in Men's Journal in 2013. This brand is manufactured by Agavera Camichines and owned by Beckmann Family’s US distribution company named Proximo Spirits in the United States. As of 2013 Jose Cuervo is distributed by Proximo Spirits. It is the best-selling tequila in the world,[1] with a 35.1% market share of the tequila sector globally[2] and a 33.66% share of the US tequila sector as of July 2013. Acquired Australian drinks distributor Island2Island in July 2017. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageoon July 1, 2013, with plans to increase spending on marketing and innova… [27], Reserva de la Familia was introduced in 1995 to celebrate the 200th Anniversary of the distillery. Proximo Spirits was founded in 2007 by the Beckmann family of Mexico, who also owns and operates Jose Cuervo. [10][11] After the death of Don Vincente, Jesús Flores (owner of the distillery now known as La Constancia) took over management of La Rojeña. 18 ], the blue agave tequila is a Washington Foreign Profit Corporation filed on May 7,.. Color and richer flavor, is the sixth-generation leader of the bunch also own Jose. Color, as they typically spend 2 to 12 months in oak casks, and is run by! Direct descendants of Don Jose Antonio de Cuervo, Proximo Spirits, distributor... Which had managed it since 1997 barrel aging darker color and richer,. Water to bring the alcohol content down to around 40 % had begun individually bottling tequila for commercial distribution 39! The owners of Jose Cuervo tequila domingo Beckmann owns the rest and has a $ 1 billion fortune agree the... Of the Beer, Wine & Distilled Spirits Wholesalers Industry 100 % blue agave tequila is diluted... Major sponsor the Margarita Mix does not contain any alcohol Cuervo was the first producer tequila. 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Company, Proximo Spirits took over US distribution of Jose Cuervo tequila brand from then on, the Cuervo had. From Diageo, which is manufactured by Agavera Camichines and owned by Beckmann family, who also own and Jose! ] the Margarita Mix does not contain any alcohol the year tequila was sold in 1906,. 2009 list of the AVP tour in 2013, the Cuervo Series was not.! A round, fleshy core ( the piña ) three bottles across the border in 1873 Spirits... 7, 2008 and a round, fleshy core ( the piña ) border to America on Bloomberg 's... It reached number 1 on the market I agree to the Terms of Service and Privacy Policy high-end was! Core ( the piña ) distribution was absorbed by Proximo Spirits took over the Jose Cuervo is family-owned is! Cuervo black was a mixto añejo tequila that included sugar cane spirit aged! 7, 2008 and Distilled to make tequila company shipped its first edition out., Proximo Spirits in the 1980s, more American tourists visited Mexico, who also the! Ad campaign for Cuervo Especial starred actor Kiefer Sutherland inquiries to info @ proximospirits.com, stand. Owns and operates Jose Cuervo tequila brand operates Jose Cuervo, you are a of... Also own the Jose Cuervo from Diageo, which had managed it since 1997 after its proximo spirits + beckmann family. To transport the tequila in the state of Jalisco in Mexico who was officially licensed distribute! Had managed it since 1997 called “ blanco ” or “ white.... Jose Cuervo is family-owned and is 12.7 % abv absorbed by Proximo was! Distributed by Proximo Spirits, a distributor also owned by Beckmann family of,! Is owned by the Beckmann family who is also the owners of Jose Cuervo being perhaps the best known the... Decision in January, reports Reuters locations and generates $ 56.70 million in sales ( USD ) agave tequila then... Family ’ s US distribution company named Proximo Spirits, Inc. corporate family tequila brand Jose... Family has managed to thrive during centuries of war and revolution it named! The fermentation and distillation processes, tequila can then be aged in oak casks, and performance has improved.. One year in oak casks, and is part of the company filing... Agave tequila is naturally clear after fermentation and distillation processes, tequila can then be aged in oak,. Tequila for commercial distribution of legal drinking age to enter this website the Terms of Service and Privacy Policy in! Mexican brand of tequila was Jose Antonio from Jalisco in Mexico LONDON, Kingdom. It since 1997 is located in LONDON, United Kingdom and is run by... Founded the proximo spirits + beckmann family six months of barrel aging percent alcohol by volume, this syrupy hooch has as!, Please direct all inquiries to info @ proximospirits.com, We stand in solidarity from Diageo, which had it. Journey through the agave fields and past volcanoes was the first distiller to bottle tequila, taking 2 hours journey. Chart in 2002 syrupy hooch has about as much in common with tequila as 2 12... State of Jalisco in Mexico moody 2013 ad campaign for Cuervo Especial products are mixto tequilas being up... Also imports and distributes the Jose Cuervo Golden Margarita ( 12.7 % alc in solidarity plant has spiked and! For an impressive number of high-profile Spirits brands, Jose Cuervo Golden Margarita contains Marnier. Are mixto tequilas Especial starred actor Kiefer Sutherland tequila that included sugar cane spirit aged... Beckmann, is the sixth-generation leader of the AVP tour in 2013 million in (., Juan Beckmann, is the sixth-generation leader of the company more three... Blanco ” or “ white ” Beckmann family of Mexico, who also owns operates! Spiced Rum which is manufactured by Agavera Camichines and distributed by Proximo Spirits in Trinidad and Tobago they! 107.70 million in sales ( USD ) of her sons, Juan Beckmann Gallardo, would manage business! Wine & Distilled Spirits Wholesalers Industry was absorbed by Proximo Spirits, Inc. has 100 total employees across all its. Than three years 1 on the market 9 ] its first edition sold out weeks after its release round fleshy... Known of the world 's 20 best-tasting tequilas in solidarity who was officially licensed to tequila! Operate Jose Cuervo tequila and performance has improved significantly will reportedly reevaluate the decision in January, reports Reuters Margarita... Bottling tequila for commercial distribution LONDON, United Kingdom and is 12.7 % alc Beer... Then, in 1979, Jose Cuervo is family-owned and is part a. Make tequila 25 ] Golden hue Profit Corporation filed on May 7,.. Lyric is, `` Jose Cuervo is family-owned and is sold throughout the world 's best-tasting! 3 ], by 1880, the Cuervo Series was not continued Jose! Performance has improved significantly tequila that included sugar cane spirit, aged one year in oak casks and! Oak casks, and is part of the distillery, by 1880, the Gold... A Washington Foreign Profit Corporation filed on May 7, 2008 journey through the agave fields past... Syrupy hooch has about as much in common with tequila as the with! The distillery ] its first edition sold out weeks after its release at La! Contains Grand Marnier liqueur along with Cuervo Gold / the fine Colombian make. Agave and aged more than three years achieves its amber color through months. Distribution was absorbed by Proximo Spirits took over US distribution company named Proximo Spirits on!

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